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We all know that SEO (Search Engine Optimization) is one of the key strategies to attracting your target clients and partners. But what are the latest strategies that will result in SEO success in 2023 and beyond? That’s the question we’re all always trying to answer, no matter how advanced your SEO skills.
Keyword stuffing used to be a reliable strategy. This is the concept of selecting a few relevant keywords, packing your content full of those keywords, and then relying on Google to identify your content and website as valuable on those topics.
But Google has become more sophisticated than ever, which means the search engine can see through spammy content that doesn’t add value for readers and users. Our team is sharing 4 specific SEO strategies to tackle now, so that you can see results you want to help grow your business.
1. Generate valuable content
Never has “quality over quantity” been more true than when it comes to Google and SEO. Gone are the days where you can churn out blog after blog, article after article, and expect to see growth without considering the actual value of that content. If you want to see an increase in traffic to your website, you must produce quality content with valuable information for your target clients and partners.
For example, if you are a wedding planner trying to attract newly-engaged couples who want to get married at a rustic winery, start by building a short keyword list (think “rustic winery wedding” and “wedding planners near me”). From there, it’s all about the content you create around those keywords. You might create a blog post that highlights some of your favorite rustic winery venues and the amenities each offers, including links to the venue websites. You can still include how your wedding planning business can help couples navigate these venue options, but you’re also providing them with actual value around what they initially searched for.
The same is true for your PartySlate profile. You want to make sure to add valuable content, like real event albums, information about your business, and videos, so that Google deems your profile valuable for consumers looking for your type of business.
Here are 3 ways to take your content strategy to the next level:
2. Invest in your user experience
No matter how great your content is, Google won’t reward your website with high rankings if it’s a difficult website to use or navigate. When investing in your user experience, think about how your ideal client would want to interact with your website.
Ask yourself if your website is:
3. Build authority through off-site activities
Many people think SEO strategies happen solely on your own website, but off-page SEO is the idea of building authority through activities that happen outside of your website.
Different types of links and brand mentions can be positive signals to Google that your website offers value to users, including:
If you’re not sure where to start with off-site SEO, add a link from your website to your PartySlate profile and vice versa. This will send a positive signal to Google.
4. Consider the role of AI
While no one knows what the future of AI holds, we know one thing for sure: the time to embrace AI is now. Google has been working on generative AI tools for years, and we anticipate certain tools may start to be available to the public in a very short time.
We recommend staying focused on producing valuable content, which can include leveraging tools like ChatGPT to get started on blog posts. Make sure to always customize them and make them your own – Google is smart enough to identify content that has been completely generated by a robot.
Want to learn more about SEO strategies and how you can grow your business? PartySlate hosted a webinar on SEO secrets as part of our most recent Digital Day event. Check out the full video recording here or watch below.
