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Sharing Your Values as a Brand

Picture of Ashley S By   ·  2 minute read

In today's evolving and competitive events industry landscape, venues and vendors have a unique opportunity to not only orchestrate unforgettable experiences for their clients, but also to differentiate themselves by establishing a unique brand identity. While excelling in your craft is undoubtedly crucial, effectively communicating your brand values can be another important key to unlocking business growth. Let’s explore how event professionals can harness the power of their brand values to foster business growth.

What are Brand Values?

Your brand values are the guiding principles that shape your business culture, influence your decisions, and dictate how you interact with clients, partners, and even your own team. These values are your north star, the beliefs that define who you are and what your business stands for. When communicated effectively, they create a profound connection between your brand and your audience. They can also serve to effectively differentiate your brand to a target audience (for more on how to differentiate your brand, here’s a PartySlate digital event on Discovering Your Brand Differentiators as a Content Creator).

For example, let’s say that one of your core values is 'Innovation,' showcasing your innovative spirit through unique event concepts, cutting-edge technology integration, and forward-thinking solutions will reinforce your brand identity. Similarly, if 'Sustainability' is a core value, focusing on eco-friendly event initiatives and even partnering with sustainable suppliers can amplify your commitment to a greener world.

partyslate-brand-valuesphoto posted by: La Vie | photographer: Anna & Mateo

Showing Brand Values Through Action:

Incorporating your brand values into multiple facets of your business requires a step back to identify what those values are, but then to consider how your business can action those values in meaningful ways. From the initial client consultation to the post-event follow-up, each touchpoint can resonate with your values. 

Here are some ideas of places you can show brand values:

  • Incorporate brand values into your marketing material.

  • Talk about brand values on your website.

  • Sprinkle in values based posts in your social media content calendar.

  • Share your founding story. For a deep dive on creating content using your founding story, watch this PartySlate webinar on the topic:

 

Our industry is so unique and relationship driven. It thrives on emotions, connections, and experiences. Your brand values are the bridge between these important elements and your business. They form an integral piece of the foundation of your growth strategy. At PartySlate, we've witnessed firsthand the transformative power of leading with our values, and we aim to communicate what we care about and why as much as possible.

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partyslate-dallas-panel-brand-storyphoto posted by: The Westin Dallas Downtown | photographer: Grant Daniels

By creating a set of brand values, aligning your actions with those values, practicing transparency, and pointing back to those values at different client touch points, you can forge deeper connections with prospects and clients and create a unique space for your brand in the hearts and minds of your audience.

Cheers to celebrating moments, fostering connections, and building successful businesses.